What WorkMagic Does

WorkMagic is an AI-powered marketing measurement platform that helps brands prove the true incremental impact of their advertising spend across all channels. Using their proprietary Triangulated Measurement approach, WorkMagic combines lift testing, media mix modeling (MMM), and multi-touch attribution (MTA) to provide marketers with confidence-backed insights for budget optimization.

Who It's For & The Problem It Solves

Designed for growth-focused brands, agencies, and marketing teams managing significant ad spend across multiple channels (Meta, TikTok Shop, Pinterest, Snapchat, Google, Amazon, etc.), WorkMagic solves the fundamental problem of attribution ambiguity. Traditional attribution models fail to capture cross-channel halo effects and true incrementality, leading to budget misallocation. WorkMagic enables marketers to understand not just where conversions are attributed, but what marketing activities actually cause incremental revenue growth.

Key Features & Capabilities

• Automated Incrementality Testing: Run lift tests with a 98% success rate (vs. 70% industry average) to establish ground truth about campaign effectiveness
• Omnichannel Causal Attribution: Measure how any aspect of your marketing mix impacts all sales channels, capturing cross-channel halo effects
• Real-Time Causal Media Mix Modeling: AI-calibrated MMM that generates projections landing within 10% of actual performance
• Triangulated Measurement: Uses lift test insights to calibrate both MMM (strategic decisioning) and MTA (tactical execution)
• Cross-Channel Impact Analysis: Reveals how advertising on one platform (e.g., TikTok Shop) drives sales on another (e.g., Shopify or Amazon)
• Profitability Optimization: Build budget plans that maximize profit, not just growth at all costs

Typical Workflows & Use Cases

Brands use WorkMagic to validate channel performance before scaling spend, unify marketing and finance perspectives on ROI, measure retail store impact on online sales (and vice versa), optimize Black Friday/Cyber Monday budgets with predictive confidence, and reallocate budgets based on proven incrementality rather than last-click attribution. Case studies show clients achieving 5X higher ROAS when halo effects are included, 150% profitability increases, and multi-million dollar revenue lifts from previously undervalued channels.

What Differentiates WorkMagic

Unlike traditional attribution platforms, WorkMagic doesn't just track conversions—it proves causality. The platform's AI-powered approach removes guesswork from marketing investment decisions by grounding every recommendation in experimentally validated incrementality data. With billions in revenue under management and industry-leading test success rates, WorkMagic represents a paradigm shift from correlation-based attribution to science-backed measurement.