HockeyStack

Unified Revenue Intelligence for Modern B2B Teams

HockeyStack is an AI-powered GTM (Go-to-Market) data intelligence platform that unifies marketing and sales data into a single, actionable source of truth. Built for B2B revenue teams, HockeyStack captures the complete buyer journey—from first anonymous touch to closed-won—enabling marketers, sales leaders, and operations teams to prove what's working, fix what's not, and grow pipeline with confidence.

The Problem HockeyStack Solves

B2B buying journeys are complex, spanning multiple touchpoints, channels, and stakeholders. Traditional analytics tools miss critical interactions in the "dark funnel," rely on last-touch attribution that distorts reality, and create data silos between marketing and sales. HockeyStack eliminates these blind spots with cookieless tracking, multi-touch attribution, and bi-directional data syncing across all your GTM systems.

Key Features and Capabilities

• Holistic Buyer Journeys: See every interaction in one view with cookieless tracking that captures dark funnel activity your CRM misses
• Multi-Touch Attribution: Apply and compare any attribution model side-by-side—first touch, last touch, linear, time decay, or custom—to understand what truly drives pipeline
• Lift & Incrementality Analysis: Compare exposed vs. unexposed accounts to prove which campaigns actually drive conversions, ideal for events and content programs
• Custom Reports & Dashboards: Build no-code reports around your business logic, not pre-defined models. Customize attribution models, scoring weights, and campaign groupings without SQL
• AI Agents & Forward-Looking Insights: Move beyond historical reporting with AI-powered recommendations that surface the next best action for every segment
• ATLAS Data Foundation: Enterprise-grade data layer that ingests, unifies, and activates GTM data across CRM, MAP, ad platforms, website activity, and data warehouses
• Bi-Directional Data Syncing: Push conversion and attribution data back to your CRM and ad platforms so every system optimizes on real pipeline

Who It's For

HockeyStack serves marketing leaders proving ROI, sales leaders accelerating pipeline, and GTM operations teams powering smarter media and lifecycle plays. The platform is designed for B2B companies that need enterprise-ready attribution with complete auditability—every metric drills down to the exact accounts and touchpoints behind it.

Integrations and Implementation

HockeyStack integrates with leading CRM (Salesforce, HubSpot), ABM, Marketing Automation, Sales Outreach, and advertising platforms. Implementation is self-serve with most customers getting initial attribution insights within 24 hours. The platform is fully no-code, requiring zero technical knowledge or SQL skills to build reports and analyze data. Data is stored on AWS servers in Frankfurt, Germany, with GDPR and CCPA compliance built in.