Hector

What is Hector?

Hector is a next-generation Amazon AdTech platform built to drive profitable growth for brands and agencies selling on Amazon. By unifying self-serve DSP, Amazon Marketing Cloud (AMC) insights and audiences, real-time reporting, and intelligent automation, Hector transforms fragmented advertising efforts into a single scalable growth engine that maximizes profitability and reduces wasted ad spend.

Who is it for?

Hector empowers Amazon sellers, vendors, brands, and marketing agencies who need clarity, control, and speed in managing complex Amazon advertising campaigns. Whether you're an emerging brand or an established business looking to enhance campaigns, streamline ads, or boost product visibility, Hector provides the advanced tools and strategies needed to stand out in an increasingly competitive marketplace.

Key Features and Capabilities

• Unified Dashboard: All Amazon reports and data points seamlessly combined into one easy-to-use interface with real-time insights, automated performance tracking, and deep analytics
• Bulk Auto Campaign Creation: Launch hundreds of auto campaigns within minutes using smart campaign launcher with ASIN selection based on real metrics like ACOS, revenue, and RPC
• AMC Insights & Audiences: Gain deep, data-driven insights into consumer behavior, purchase patterns, and campaign performance to create custom and lookalike audiences
• Pay-as-you-go Amazon DSP Self-Serve Platform: Access Amazon DSP within 48 hours without upfront fees, targeting high-intent shoppers across all funnel stages
• Rule-Based Automation: Set specific rules for bid and budget adjustments, ad placement optimization, keyword/ASIN harvesting and negation
• Granular Dayparting: Optimize ad scheduling by analyzing peak engagement hours and customer activity trends to maximize ROAS
• Smart Search: Intelligent search bar delivering instant answers from all data points and reports within seconds
• Real-Time Analytics: Live reporting for Seller & Vendor Central data, Amazon Marketing Stream integration providing hourly performance data
• Comprehensive Reporting: Targeting reports, keyword reports, search term reports, ASIN reports, placement reports, and more with less than 1% data variation

Typical Workflows

Advertisers use Hector to categorize and sub-categorize keywords into products, identify which match types and placements work best, harvest potential search terms for new campaigns, and monitor ASIN-level performance across campaign types. The platform enables data-driven decisions through real-time tracking of sales, advertising performance, inventory, and granular hourly analytics.

What Differentiates Hector

Hector stands out by consolidating all Amazon advertising data—from Sponsored Ads to DSP to AMC—into a single visualization platform with advanced automation capabilities. The combination of hourly performance tracking, rule-based optimization, AMC audience creation, and self-serve DSP access provides advertisers with unprecedented control and actionable insights that drive profitable growth at scale.