Firsthand

What Firsthand Does

Firsthand is the industry's first Brand Agent Platform, purpose-built for marketers and publishers to connect with consumers through AI-powered brand representatives. Brand Agents dynamically deliver your brand's knowledge and expertise wherever consumers need it — on your site, across paid media, and beyond — in real time and in the right context.

Who It's For & The Problem It Solves

Designed for marketing teams and publishing organizations, Firsthand solves the challenge of engaging consumers effectively in the AI era. Traditional marketing often creates friction between interest and action, while generic AI tools lack brand control and context. Firsthand bridges this gap by turning your brand expertise into direct, personalized interactions that guide consumers toward decisions faster while maintaining complete control over your voice, data, and relationships.

Key Features & Capabilities

• Brand Agent Creation: Deploy AI-powered brand representatives that embody your voice and deliver your knowledge across channels
• Lakebed™ Data Rights Management: AI-first solution ensuring secure data sharing without compromising ownership, enabling safe collaboration between brands and partners
• Rich Consumer Insights: Go beyond basic metrics with detailed transcripts revealing how customer segments think, decide, and engage — every interaction functions as a real-time survey
• Content-Rich Brand Experiences: Automatically discover and attract new audiences while adapting messaging to highlight key benefits at the right moments
• Lead Generation & Qualification: Engage potential customers with expertise and premium content while capturing information for personalized outreach
• Campaign Analytics: Deep analysis of user actions performed across touchpoints to inform smarter business decisions

For Marketers: Share your brand story, educate consumers on offerings, generate qualified leads, reach new audiences, streamline conversions, and uncover persona-level customer insights.

For Publishers: Unlock new revenue streams through AI-powered ad solutions, convert readers into subscribers, drive engagement with contextual recommendations, and fuel commerce through sponsored product discovery.

What Sets It Apart

Firsthand uniquely positions AI as a new communication medium rather than just a technology tool. The platform offers complete transparency and control over how, where, and why AI is deployed, keeping brands in command of their voice and data. With Lakebed™, organizations can securely collaborate and share data in real time without relinquishing ownership. Launch campaigns in weeks with no AI expertise required, making enterprise-grade brand agents accessible to marketing and publishing teams of all sizes.