AI Point is an AI-powered sales engine designed specifically for B2B service businesses across Australia and New Zealand. The platform transforms LinkedIn, email, and CRM data into a predictable pipeline of qualified sales meetings through intelligent automation and signal-based targeting.

The Problem It Solves

Many B2B sales teams struggle with manual prospecting, generic outreach that gets ignored, dormant CRM databases, and over-reliance on referrals. AI Point addresses these pain points by automating the entire outbound sales process—from prospect research to qualified meeting delivery—while maintaining personalization and human oversight.

Key Features and Capabilities

• Signal-Based Lead Generation: Identifies prospects based on buying signals, ICP criteria, industry, company size, and decision-maker roles
• Multi-Channel Outreach: Coordinates personalized campaigns across email, LinkedIn, WhatsApp, and SMS
• AI-Powered Personalization: Generates tailored messaging for each prospect using AI
• Data Enrichment & Qualification: Automatically enriches contact data, scores leads, and qualifies prospects
• CRM Integration: Seamlessly integrates with HubSpot, Salesforce, Attio, and other major CRMs
• Human-in-the-Loop Oversight: All campaigns require explicit approval before sending, ensuring quality control

Engagement Models

AI Point offers two service approaches:

• Done-With-You: The team sets up the sales engine, integrates it with your tech stack, trains your team, and hands over for independent operation—ideal for teams seeking long-term ownership
• Done-For-You: Full-service management where AI Point handles setup, integration, and ongoing optimization while you focus on closing deals

Typical Workflow

The platform promises qualified meetings within 14 days through a four-step process: defining your ideal customer profile, building the integrated system, launching AI-personalized campaigns with approval gates, and delivering qualified leads directly to your CRM.

What Makes It Different

Unlike manual VAs or black-box agencies, AI Point builds AI systems clients own and control. The platform costs significantly less than hiring SDRs, operates 24/7, scales instantly, and delivers an average of 5+ qualified meetings per week with 98% client retention. Founded by Ima Miri, who brings 20 years of tech experience and 10 years leading AI projects at The Trade Desk and eBay, AI Point combines enterprise-scale AI expertise with practical B2B sales automation for the ANZ market.