What It Does

AI Point is an AI-powered sales engine designed specifically for B2B service businesses across Australia and New Zealand. The platform automates the entire outbound sales process — from prospect research and data enrichment to personalized multi-channel outreach — enabling sales teams to generate a predictable pipeline of qualified meetings without manual effort.

Key Features & Capabilities

• Signal-Based Targeting: Identifies prospects based on buying signals, company size, industry, and decision-maker profiles to ensure only qualified leads enter the pipeline

• Multi-Channel Outreach: Executes personalized campaigns across email, LinkedIn, WhatsApp, and SMS from a single platform

• AI-Powered Personalization: Generates contextually relevant messaging for each prospect while maintaining human-in-the-loop oversight — nothing sends without explicit approval

• CRM Integration: Seamlessly connects with HubSpot, Salesforce, Attio, and other major CRMs to enrich existing contact data and deliver qualified leads directly into your sales workflow

• Lead Scoring & Qualification: Automatically evaluates and prioritizes prospects based on fit and engagement signals

• Voice AI Outbound: Includes AI-powered voice calling capabilities for comprehensive outreach

Who It's For & Engagement Models

AI Point serves B2B teams struggling with manual outreach, relying on referrals, or managing stale CRM data. The platform offers two engagement models: Done-With-You (setup, integration, and team training with eventual handover for internal management) and Done-For-You (fully managed service where AI Point handles ongoing optimization while you focus on closing).

Workflow & Results

The implementation process follows a 14-day timeline: defining your ideal customer profile, building the technical infrastructure, launching AI-governed campaigns, and delivering qualified meetings. Most clients report their first booked meetings within two weeks, with an average of 5+ qualified meetings per week once campaigns are optimized.

What Sets It Apart

Unlike traditional lead gen agencies (black-box approach) or virtual assistants (limited scalability), AI Point builds systems you own and control. The platform combines 20 years of enterprise AI experience from companies like The Trade Desk and eBay with a focus on the ANZ B2B market, ensuring relevance for regional buying behaviors and compliance requirements.