WeFetch.ai CEO Calls AI Agent Shift a Fiduciary Duty to Shareholders

GreenCore Solutions rebranded as WeFetch.ai, launching barcode software for AI shopping agents that covers 84 million products and is run by 37 AI agents.

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WeFetch.ai CEO Calls AI Agent Shift a Fiduciary Duty to Shareholders

GreenCore Solutions Corp. said on Nov. 9 that it is changing its name to WeFetch.ai. The Vancouver-based company now describes itself as a maker of software for shopping done through artificial intelligence (AI) agents.

The company said its system covers 84 million product barcodes across 70 countries. It also said 37 AI agents now run its day-to-day operations.

The lead product is gtinfetch.ai, a product record built around the Global Trade Item Number (GTIN). A GTIN is the number behind the barcode on retail goods.

A Record That Says “Unknown”

According to the company, the record gives an answer only when its sources agree. When they do not, it returns “unknown” instead of guessing.

WeFetch.ai said the goal is to help AI agents pick the right product when a shopper asks for something in plain words. Each answer the system gives is signed, the company said.

The platform has four parts. Triggerfetch lets brands check whether their products show up in AI answers, and shopfetch lets shoppers confirm that an AI chose the right item.

Matchfetch is built for AI agents and turns a shopper’s request into the correct barcode. Gtinfetch is the core record that technology teams can build on directly.

The company said its tools work with ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity and Muse. It plans to charge per answer, with some promotional access, using the x402 payment protocol.

How the Company Runs

WeFetch.ai said it operates live on Microsoft Azure across 18 regions. Its dataset is updated each night, according to the release.

Backup systems run on Amazon Web Services in Paris. The company said a standby system can switch on within a minute if a data center fails.

Every cleared order produces a signed receipt. The company calls this log its Record of Cleared Orders.

The company said its own record holds 3.5 million points of sale. It did not disclose revenue, customer numbers or specific prices in the announcement.

Management said its shift began in November 2025, after Anthropic released its Claude Opus 4.5 model. The team cited cheaper computing power and AI agents able to handle software tasks on their own.

“We treated the arrival of AI agents as a fiduciary matter for our shareholders; doing nothing would have been the mistake,” said Chief Executive Officer Matthew Keddy. He said the company “moved early into the AI agent market.”

Keddy also said that 2 in 10 manufacturers are still starting out with AI agents. He described that group as 2 to 5 years behind.

The release cited outside data to describe the market. It pointed to a McKinsey figure showing 53% of consumers shop with AI and a DataReportal estimate of 3 billion monthly AI users.

The company also said Walmart and other retailers run Model Context Protocol gateways for AI agent shopping. It cited a Gartner forecast of $2.7 trillion in AI spending in 2026 and a McKinsey projection that AI agents could handle $3 trillion to $5 trillion in global commerce by 2030.

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Maisie is a news writer at Agent Locker, covering the latest developments in artificial intelligence, emerging technology and the companies shaping the future.

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