What Unify Does

Unify is a comprehensive outbound system of action that brings together intent data, AI agents, and multi-channel engagement under one roof. It enables sales, marketing, and revenue operations teams to orchestrate sophisticated outbound workflows that identify buyers at the right time and engage them with personalized, scalable messaging.

Who It's For & Problems It Solves

Designed for growth-focused B2B companies, Unify addresses the fundamental challenge of turning buyer signals into pipeline-generating action. It's built for sales teams seeking warm accounts, marketers looking to maximize ROI on signal-based outbound, growth teams building repeatable plays, and RevOps leaders orchestrating always-on pipeline channels. The platform eliminates the traditional gap between intent data and outbound execution, ensuring attribution is clear and everyone knows their responsibilities.

Key Features & Capabilities

• 25+ Intent Signals & Data Sources: Pull in website traffic, product usage data, job changes, AI-generated signals, and custom monitoring of your TAM
• Real-Time B2B Contact Data: Qualify, prospect, and enrich buyers with trusted, accurate contact information
• Multi-Channel Sequencing: Meet buyers where they are with coordinated outreach across channels
• AI Research & Personalization: Scale personalized messaging with AI agents that research leads and customize outreach automatically
• Orchestrated Plays: Build sophisticated workflows that bridge data and action, balancing human touch with AI automation
• AI Agents: Automate account qualification, custom signal monitoring, and outreach personalization across your entire workflow
• Analytics & Reporting: Access play-specific dashboards with leading and lagging indicators for rapid optimization

Typical Workflows & Use Cases

Unify excels at product-led growth (PLG) conversions, sales-led expansions, and turning warm signals into qualified pipeline. Teams use it to monitor their total addressable market for custom triggers, automatically qualify and route accounts, personalize outreach at scale, and optimize plays based on real-time performance data. The platform's orchestration capabilities enable companies to build repeatable, scalable outbound motions without adding headcount.

What Sets It Apart

Backed by OpenAI, Thrive, and Emergence with a $6.6M Series A, Unify differentiates itself by unifying previously siloed functions—sales, marketing, and AI—into a single platform. Companies like Perplexity, Cursor, and Justworks have achieved significant results, including multi-million dollar pipeline generation and 6.8X ROI. The platform's integration with leading data providers (Clearbit, 6sense, Demandbase, Snitcher) and its focus on balancing AI automation with human insight make it the go-to solution for teams that want outbound to be their highest-converting pipeline channel.