True Fit

What True Fit Does

True Fit is a comprehensive shopping intelligence platform that leverages 20 years of real purchase-and-return data across apparel and footwear to deliver decision-grade fit and sizing guidance. The platform combines virtual try-on technology with AI-powered fit intelligence to help shoppers find the right items, understand how they'll fit and feel, and choose the correct size with confidence.

Who It's For & Key Problems Solved

Designed for retailers, e-commerce platforms, delivery services, and marketplaces in the fashion industry, True Fit addresses the costly challenge of fit-related returns and size bracketing. By providing personalized size recommendations and fit guidance, it reduces return rates by up to 40%, increases site-wide conversion by 1-2%, and delivers a 4% incremental revenue lift. The platform eliminates uncertainty in online apparel shopping, reducing repetitive sizing questions for customer support teams.

Key Features & Capabilities

• Agentic AI Shopping Agent: Ready-to-deploy conversational AI that answers shopper questions about size, fit, stretch, structure, and confidence using native fit intelligence
• Virtual Try-On: Light-weight technology that shows shoppers how items look on them while providing personalized fit guidance
• Fit Intelligence via MCP: Integration layer that adds True Fit's sizing intelligence to existing AI agents and tech stacks through Model Context Protocol
• Cross-Channel Deployment: Works seamlessly across PDPs, PLPs, search, homepage, and AI shopping experiences
• Reporting Center: Analytics dashboard covering size sampling, shopper demographics, fit consistency, brand affinity, and True 360 shopper profiles
• Global Support: Governed access with multi-language and international sizing compatibility

Integration & Use Cases

True Fit integrates natively with major e-commerce platforms including Shopify Plus (5-star certified), and connects via API, MCP, webhooks, and partner integrations. The platform serves traditional online retailers, delivery platforms, courier networks, and marketplaces looking to add apparel to local commerce. By attaching trusted size recommendations to each order, it enables same-day fulfillment from nearby stores while maintaining fit confidence throughout the delivery workflow.

What Sets It Apart

True Fit's competitive advantage lies in its 20-year dataset of actual purchase-and-return outcomes, creating unmatched accuracy in fit predictions. Unlike generic sizing tools, it provides shopper-specific recommendations based on body profiles, brand preferences, and product characteristics. The platform's dual deployment model—either as a turnkey shopping agent with virtual try-on or as fit intelligence that enhances existing AI systems—offers flexibility for retailers at any stage of digital maturity.