What TheySaid Does

TheySaid is an AI-powered feedback platform that transforms how teams gather and analyze customer insights through user testing, surveys, and interviews. Unlike traditional feedback tools that require manual moderation and analysis, TheySaid uses AI to conduct, adapt, and analyze conversations automatically—delivering deep qualitative insights at scale.

Who It's For

TheySaid serves product teams, UX researchers, marketers, designers, founders, sales teams, HR departments, and operations teams who need to understand the "why" behind customer and employee behavior. It's particularly valuable for teams struggling with slow research cycles, manual analysis bottlenecks, and disconnected feedback tools.

Key Problems It Solves

• Slow research cycles: Traditional participant recruiting, session moderation, and analysis can take weeks. TheySaid automates these processes to deliver insights in real-time.
• Manual analysis bottlenecks: Instead of hours spent tagging and summarizing qualitative feedback, AI automatically extracts themes and generates reports.
• Surface-level understanding: AI-powered follow-up questions probe deeper into user responses to uncover the real motivations behind behavior.
• Fragmented insights: One unified platform for all feedback types eliminates tool sprawl and creates cohesive customer understanding.

Core Features & Capabilities

• AI User Tests: Conduct usability tests with AI-generated follow-up questions that adapt based on user responses
• AI Interviews: Automate moderated interviews with dynamic, conversational AI that probes for deeper insights
• AI Surveys & Forms: Transform static questionnaires into interactive conversations with intelligent follow-ups
• AI Polls & Pulses: Simple rating questions enhanced with AI probing to understand the "why" behind responses
• 2-Way Voice Conversations: Natural voice interactions where AI listens, responds, and adapts in real-time
• Conditional Logic: Questions automatically adapt based on responses for smarter, more relevant flows
• AI Sidebar: Real-time AI guidance during user sessions
• Thematic Analysis: Automatic extraction of themes, behaviors, and patterns across qualitative data
• Clips & Highlight Reels: Easily share key moments and insights with stakeholders
• 70+ Languages: Global research capabilities with multilingual support
• Templates: Pre-built frameworks for common use cases like win-loss analysis, product-market fit, and UX audits

Typical Workflows & Use Cases

• Continuous product discovery and validation
• Win-loss analysis to understand deal outcomes
• Customer testimonial and review collection
• Employee engagement and exit interviews
• 5-second UX tests and design validation
• Competitive intelligence gathering
• Onboarding and job applicant screening

Integration & Deployment

TheySaid offers multiple deployment options including in-app popup widgets, embeddable forms, and panel recruiting. The platform connects with existing workflow tools (coming soon) and can be deployed across your existing communication channels.

What Sets It Apart

TheySaid differentiates itself by making AI the moderator rather than just an analysis tool. The platform doesn't just collect responses—it conducts intelligent conversations that adapt in real-time, asks relevant follow-up questions, and synthesizes insights automatically. Companies like ClickUp, Rocketlane, and Nezasa have reported 5-10% improvements in lead generation and churn reduction after implementation.