Roger

What Roger Does

Roger is an autonomous AI agent purpose-built for paid advertising on Google Ads and Meta (Facebook/Instagram). It connects directly to your ad accounts, continuously audits campaign performance, identifies wasted spend, generates ad creative (images, videos, UGC content), and proposes optimization changes—all through a conversational chat interface. Roger operates 24/7, catching issues before they drain your budget and surfacing opportunities you can approve with a single click.

Who It's For & Problems It Solves

Roger is designed for freelancers, in-house marketing teams, and agencies managing paid ads who want to eliminate the daily grind of campaign monitoring and creative production. Instead of spending 8+ hours per week manually auditing campaigns, exporting CSV files, and building reports, marketers can offload repetitive work to Roger and focus on high-level strategy and growth initiatives. The core problem Roger solves is the operational bottleneck: paid ads require constant vigilance, yet manual monitoring doesn't scale and leads to missed optimizations, budget overruns, and creative fatigue.

Key Features & Capabilities

• Autonomous Campaign Audits: Roger scans every campaign, ad set, keyword, and tag to detect underperforming elements, wasted spend, and anomalies in real time
• Negative Keyword & Bid Management: Automatically drafts negative keywords and bid adjustments when performance thresholds are breached, then waits for your approval
• Ad Creative Generation: Produces on-brand ad visuals, short videos, and user-generated-content (UGC) style videos ready for Google and Meta, with an integrated art director scoring system
• Custom Routines: Schedule recurring tasks (e.g., weekly health checks every Monday) that pull performance data, scan for issues, and email summaries to your inbox
• Performance Reports: Auto-generates weekly and monthly reports with spend breakdowns, conversion metrics, top movers, and device segmentation—export to PDF or share a link
• Conversational Interface: Chat with Roger to ask "Why is my Search campaign overspending?" or "Make a Meta ad for our summer sale," and get instant answers or creative drafts
• Configurable Guardrails: Define what Roger can handle autonomously (e.g., pause ads below X ROAS) versus what requires explicit approval (e.g., budget increases over 20%)

Integrations & Workflow

Roger integrates via OAuth with Google Ads, Meta Ads, Google Analytics, Google Merchant Center, Google Tag Manager, and Search Console. It operates as a web application with a Chrome extension for quick access. Default permissions are read-only; sensitive operations (budget changes, campaign pauses) always require user confirmation. For agencies, Roger supports multi-client dashboards, white-label reports, and consolidated views across up to 50+ businesses under custom enterprise plans.

What Differentiates Roger

Unlike generic AI coding tools (Claude Code, etc.) that write code, Roger is a verticalized AI agent that speaks the language of paid ads: ROAS, CPA, negative keywords, and creative fatigue. It's built by former advertisers who've managed hundreds of thousands in ad spend, so the product understands real-world workflows—guardrails first, no surprises, GDPR-aligned data residency in the EU, and CASA Tier-2 security audited. Roger doesn't train AI models on your campaign data, and you can revoke access instantly with one click. Time to first audit: under a minute.