What It Does

Roadway is an AI-powered performance marketing platform that deploys autonomous AI Coworkers to help growth teams build, monitor, and scale ad campaigns more efficiently. It combines cross-channel attribution, automated analysis, and agentic AI that can execute campaign optimizations with explicit human approval.

Who It's For & Problems Solved

Designed for growth marketers, marketing leaders, and data teams at companies spending $1M–$25M+ annually on ads, Roadway solves the challenge of scaling quality customer acquisition without proportionally scaling headcount. Teams struggle with fragmented attribution data, missed optimization opportunities, and the manual burden of campaign management across channels. Roadway consolidates marketing metrics, provides warehouse-native attribution, and automates weekly reporting and optimization recommendations.

Key Features & Capabilities

• AI Coworkers for Campaign Management: Plan, approve, and execute campaign optimizations and experiments through conversational AI that takes action on your behalf
• Cross-Channel Attribution: Unified view of performance across all marketing channels with custom attribution models tailored to your business
• Always-On Monitoring: Weekly opportunity reports that surface optimization levers and growth opportunities from expert AI analysis
• Full-Funnel Metrics: Track visits, conversions, MQLs, SQLs, revenue, churn, CAC, payback period, and 30+ other growth metrics in one workspace
• Warehouse-Native or One-Click Connectors: Flexible integration options that work with your existing data infrastructure
• Forward-Deployed Setup: Dedicated engineer reviews your tracking, specs your attribution model, and configures your workspace

Typical Workflows

Teams use Roadway to automate weekly performance marketing reporting (saving 30+ hours monthly), identify which campaigns drive quality customers vs. vanity metrics, and execute tactical optimizations recommended by AI Coworkers. The platform supports use cases across paid advertising, affiliate marketing, SEO, and programmatic content loops. Companies like Mobbin and Castmagic use it as their "operating system for growth marketing."

What Differentiates It

Unlike basic analytics tools, Roadway provides the context, data foundation, and execution capabilities needed for AI agents to drive real results in performance marketing. The platform includes premium human support, monthly calls with growth advisors, and custom implementations built specifically for each customer's business model and tracking setup.