Lately

Transform Your Social Media Marketing with AI-Powered Automation

Lately is the world's most advanced content creation AI assistant designed to help marketers, agencies, and businesses of all sizes acquire customers through personalized, high-performing social media content. At its core is Kately™, a conversational, superintelligent social media agent that can take over your entire organic social media planning, creation, execution, and management process while delivering remarkable ROI.

The Content Repurposing Powerhouse

Lately breathes new life into your existing content assets. Feed it your blogs, newsletters, press releases, white papers, podcasts, webinars, or interviews, and watch as the AI automatically resurrects your longform content into dozens of text, audio, or video highlights. Each piece is automatically formatted and customized for individual social platforms and uniquely designed for your target customers. The platform even schedules posts at optimal cadence, day, and time for maximum engagement.

Key Features & Capabilities

• AI-Powered Content Generation: Creates dozens of channel-specific posts effortlessly from diverse content sources • Brand Voice Learning: Identifies high-performing patterns of words, ideas, grammar, and characteristics unique to your brand • Employee Advocacy: Amplifies brand messaging by creating individualized, compliant content for employee advocates in their own voices • Social Post Autogenerator™: Automatically generates social media posts that resonate with your target audience • Video Clip Autogenerator: Extracts and formats video highlights from longform content • Multi-language Support: Works in English, Spanish, Italian, Portuguese, Japanese, German, and more • Parent Dashboards: Enterprise-grade management and oversight capabilities • Rich Analytics: Provides insights into what performs well and why, continuously learning and adapting to audience response

Who It's For

Lately serves a diverse range of customers including global enterprises, franchises, small businesses, technology companies, professional services firms, financial services, media and entertainment, news agencies, consumer brands, education institutions, healthcare and pharma organizations, and social media agencies. The platform is trusted by over 20,000+ businesses across all sectors.

The Lately Advantage

Unlike generic AI tools like ChatGPT that produce generic content, Lately creates customized, targeted messaging unique to your brand and audience. By understanding what your customers love, the AI writes a better version of you—one that cuts through the noise where 99% of social media messaging gets zero engagement. The result: meaningful conversations, increased trust, and content that transforms followers into brand evangelists.

Integrations & Workflow

Lately integrates with major platforms including Hootsuite, HubSpot Marketing Hub, Sprinklr, Salesforce, and Grammarly, making it easy to incorporate into existing marketing workflows. The platform guides you to schedule months ahead while continuously learning and adapting to your brand's voice, evolving with audience preferences to boost social media impact while easing your team's workload.