Autonnel

What It Does

Autonnel is an open-source, AI-native funnel builder designed specifically for e-commerce businesses. It enables merchants to generate landing pages, checkout flows, and upsell pages directly from text prompts, while providing automated conversion analysis and edge-native deployment options. The platform connects seamlessly to Shopify, WooCommerce, or its own open-source Picocart cart system.

Key Features & Capabilities

• AI-Powered Page Builder Agent: Generate complete funnel pages from natural language prompts. The AI composes real components, places them on canvas, generates imagery, and maintains all edits as diffable JSON • Automated Conversion Analysis: A scheduled AI analyst monitors funnel data continuously, pinging your team via Slack, email, or webhook the moment conversion metrics slip or opportunities emerge • Edge-Native Architecture: Compiles to Cloudflare Workers for zero-cost deployment at scale (100,000 requests/day free, 10M requests for $5/mo) • MCP Server & Claude Skills: Agent-ready API with scoped Bearer keys for programmatic access to orders, pages, and funnels • Server-Side Ad Postbacks: CAPI postbacks to Meta, TikTok, Google, and Bing with click-ID routing and automatic retry logic • One-Click Upsells: Post-purchase offers on saved cards without requiring customers to re-enter payment details • Multi-Domain Support: Run unlimited storefronts from a single deployment with one unified admin interface • Funnel-Native Analytics: Step-by-step conversion tracking with 17 built-in payment and form events, queryable via DuckDB without external warehouse dependencies

Who It's For

Autonnel serves direct-to-consumer e-commerce brands, agencies building white-label solutions, and developers who need a self-hosted alternative to proprietary funnel builders like ClickFunnels or CartFlows. The platform is ideal for teams who want AI-powered automation without sacrificing code-level control or paying percentage-of-revenue fees.

Workflows & Integration

Connect your existing Shopify or WooCommerce catalog, or deploy the included Picocart open-source cart. Self-host on your own infrastructure (runs on Node.js and Cloudflare Workers) or use the managed cloud version. The platform includes OAuth/SSO support, multi-step abandonment sequences, prompt-to-creative media generation, and database-driven RBAC. A premium marketplace offers template packs and plugins that install via npm for self-hosted deployments.

What Sets It Apart

Unlike traditional funnel builders that lock you into monthly fees scaling with revenue, Autonnel is Apache-2.0 licensed and can be self-hosted at zero ongoing cost. The edge-native architecture eliminates the typical $40+/month AWS infrastructure bill associated with self-hosting Node or PHP applications. The AI-first approach—both for page creation and conversion optimization—treats automation as a core feature rather than an add-on, while the open-source foundation ensures you maintain full ownership of your funnel logic and customer data.