Spotify is rolling out a new label to identify AI-generated artists on its platform. The badge is called an AI Persona Badge and will go live in mid-September.
The label will appear on artist profiles and on track listings within playlists. Listeners will be able to see at a glance whether a performer is a real person or an AI creation.
Artists marked with the badge will also lose access to personalized recommendations by default. This means their music will no longer be pushed to listeners through Spotify's algorithm.
How the New System Works
Spotify says it will not rely only on artists admitting they use AI. The company plans to use human review along with AI investigative tools to check profiles.
The review process will start with artists that meet a certain audience threshold. Those flagged as likely AI creations will be notified and given a chance to self-disclose or appeal the decision.
Spotify explained that the badge covers AI-generated artist identities, not AI-generated songs on their own. The company said these two issues are related but separate.
In a statement, Spotify said trust between artists and fans depends on listeners knowing who is actually behind the music. The company called this more pressing in the age of generative AI tools.
Last year, Spotify removed 75 million spam tracks from its platform over a 12 month period. Its legitimate catalog currently holds about 100 million tracks.
Other Platforms Take Action
Spotify is not the first platform to address AI music. Deezer said in April it was the first service to tag AI tracks, handling over 75,000 AI uploads daily.
Tidal has gone further by blocking royalty payments for any track identified as fully AI-generated. Bandcamp has blocked music that is wholly or largely made with AI tools.
Bandcamp recently removed AI-assisted tracks from musician Boy George's library. This shows platforms are starting to enforce these rules more closely.
Spotify has faced cases that show why clearer labeling was needed. The band Velvet Sundown gained attention last year before its creators confirmed it was an AI project.
Velvet Sundown now has 117,000 monthly listeners but its Spotify page still lacks a clear AI label. The band's profile only describes itself as a "synthetic music project."
Another case involved an artist called Sienna Rose, who released ten albums between September and December last year. Rose reached Spotify's Viral 50 chart before Christmas 2025 despite never performing live.
Sienna Rose currently has more than 500,000 monthly listeners on Spotify. The artist's profile still does not confirm whether the music is AI-generated.
A separate account called King Lizard Wizard also uploaded tracks last year, appearing to impersonate a band that had left the platform. Cases like these pushed Spotify toward stronger verification tools.
Spotify previously introduced AI credits and Song DNA features to flag AI content. Those tools depended on artists voluntarily disclosing AI use, which limited their effectiveness against bad actors.
The new AI Persona Badge system is set to begin in mid-September.
