ShipBob has made its AI agent, Bobby, available to every brand that uses its fulfillment platform. The Chicago-based company announced the rollout on Nov. 10, 2026.
The agent sits inside the ShipBob dashboard and answers questions about a brand’s orders and inventory in plain language. It can also make changes, but only after the brand approves each one.
The launch follows strong early use of the ShipBob MCP, a tool that lets AI assistants connect to the platform. ShipBob said the MCP has handled more than 1 million requests from thousands of active users.
Approval Comes Before Every Action
ShipBob built Bobby so that brands stay in control of their operations. Before the agent changes anything, it shows exactly what it plans to do and waits for a yes.
Read access is turned on for every user by default. Account owners decide which team members can make changes through Bobby.
Owners can also set a monthly usage limit for their organization or turn the agent off completely. Human support and past conversations remain available either way.
Every action Bobby takes is logged and shown in the ShipBob AI Hub. This gives brands a record of what the agent did and when.
“When a supply chain leader asks Bobby to reroute shipments or clear a stuck order, it’s working on the real operation,” said Sagar Kohli, a Distinguished Engineer at ShipBob who leads the team building the agent. He said the goal is to give those leaders the same reach as ShipBob’s own operators.
Stockout Checks Lead Early Requests
According to ShipBob, the most common request so far is checking stockout risk. Brands can view the risk over the next 30 days and break out stock for a product by fulfillment center.
Bobby can also pull figures such as on-time delivery rate, orders shipped within service targets and average fulfillment cost. The company said this removes the need to request a report or wait on an analyst.
For order problems, the agent can find orders stuck in exception and explain why. It can then swap an out-of-stock item across every affected shipment at once.
Brands can reassign batches of shipments to another fulfillment center and upgrade shipping options in one conversation. Bobby can also create replacement or expedited orders and confirm they went through.
If a person can solve a problem faster, Bobby can bring a ShipBob support agent into the chat. Users can also upload files for the agent to read or download reports to share.
Aroma360, one ShipBob customer, already uses the company’s AI tools every day. Logistics Director Melissa Mosheim said her team pulls shipping reports and metrics quickly and uses them in executive meetings.
ShipBob said Bobby runs on systems it has built and operated in-house since 2014. These include its dashboard, fulfillment decision engine, warehouse management system and transportation logic.
“Bobby can because it runs on the systems we built and operate ourselves,” said co-founder and CEO Dhruv Saxena. He said every ShipBob customer can now run a supply chain by talking to it.
ShipBob fulfills more than 100 million orders each year from more than 50 fulfillment centers. The company reports 99.97% order accuracy and over 250 sales channel integrations. Bobby is available now from the left navigation menu in the dashboard.
