Meta has released its Muse AI assistant as a dedicated iPad app. The company announced the launch on Wednesday, October 7.
The iPad version arrives just one month after Muse launched on the iPhone. Meta first released the app on iOS and Android on September 8.
The quick move stands out when compared with Instagram. Meta's photo sharing app took about 15 years to launch an iPad version, even though users asked for one for a long time.
Muse may have been easier to bring to the tablet. The app uses a text-heavy layout, so image and video formatting matter less than they do on Instagram.
The iPad app is available now through Apple's App Store.
Muse Passes 6.6 Million Installs
Muse has been installed more than 6.6 million times since its September launch. That figure comes from estimates by market intelligence firm Sensor Tower.
The app is one of dozens of AI agents now available to consumers. It lets users connect their accounts to keep track of email, meetings, bills, and other daily tasks.
Muse can also complete tasks for users. These include booking reservations, ordering groceries, setting goals, and making purchases.
To handle these jobs, Meta has signed on partners that show up inside Muse as "connectors." Users can choose which ones to add and sign in to, based on how much of their online life they want the AI to manage.
New Connectors and Retail Partners
With the iPad release, Meta updated its list of connectors. Many of the new additions are aimed at small businesses.
These include Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom. Meta also added connectors for its own ad accounts, along with Notion and Granola.
Meta recently announced new retail partners as well. The list includes Best Buy, Gap, Sephora, Walmart, and Wayfair.
These retail connectors let Muse shop on the stores' websites and complete purchases for users.
The technology is still new, and it does not always work smoothly. Some websites mistake AI agents for harmful bots and block their access.
On Tuesday, Meta said it is working with industry partners to address this problem. The company is developing an open standard that would let personal AI agents identify themselves to businesses.
Meta said the standard would help businesses sort good bots from bad ones.
