Meta introduced its new AI personal agent app on Tuesday. The app is called Muse, though it was developed internally under the code name Hatch.
Muse is powered by Meta's Muse Spark family of AI models. Meta AI chief Alexandr Wang has been rolling out these models at a fast pace since April.
The app lets people hand off everyday digital tasks to an AI assistant. That includes booking appointments, filling out forms, and even checking home security camera feeds.
Wang told CNBC the company wanted the app to feel simple and easy to use. He said Muse can run complex tasks in the background while keeping the interface plain for users.
How Muse Works And What It Costs
Meta will offer Muse in a free version along with two paid subscription tiers. The paid plans cost $20 or $100 a month, based on how much a person uses the app.
Meta CEO Mark Zuckerberg has pointed to personal agents as the company's next major AI product. He hired Wang last year as part of a $14 billion investment in his startup, Scale AI.
During Meta's July earnings call, Zuckerberg said personal agents would support new products and revenue lines in the years ahead.
Meta Faces Pressure From Lawsuits And Investors
The launch arrives while Meta deals with legal and public pressure. The company recently agreed to pay close to $17 billion to settle claims from state attorneys general over child safety on its platforms.
Meta still faces lawsuits from school districts and individuals making similar claims. At the same time, concerns are rising over cybersecurity risks tied to AI agents.
Some communities have also pushed back against new AI data centers built by tech companies. Investors want to see Meta show financial returns on its heavy AI spending.
Wang said Muse runs inside its own isolated space within Meta's computing systems. He said the app never sees a user's passwords or payment details and asks before taking sensitive actions.
Users can opt out of letting Meta use their Muse conversations to train its AI models. If they don't opt out, Meta said it will remove personal identifying details before using that data.
Meta is also exploring ways to make money from the app, including taking a cut of shopping purchases made through it. Wang said the commerce side of the business could grow as people use Muse to find and buy items.
The app includes a feed that pulls updates from a user's Facebook and Instagram accounts, along with articles from the web. Muse will also work through WhatsApp, though that version skips the feed and trip planning tools.
Meta said Muse will roll out to consumers in the United States on iOS, Android, and a standalone website. The company plans to bring it to Ray-Ban Meta glasses at a later date.
Meta is running a private bug bounty program that pays security researchers who find flaws in the app.
