KPMG in Thailand says the main hurdle for local companies using artificial intelligence has shifted. The firm’s leader says access to the technology is no longer the problem. The harder task is turning it into real business results.
The comments come as KPMG member firms roll out Microsoft Copilot to more than 276,000 professionals worldwide, including staff in Thailand. The move is part of an expanded global relationship between KPMG and Microsoft.
KPMG will also use Microsoft Agent 365, a tool built to manage, monitor and secure AI agents across an organization. The firm says this will give it hands-on experience running AI at scale.
Thai Leaders Point to Workflows and Governance
Abhisit Pinmaneekul, chief executive of KPMG in Thailand, Myanmar and Laos, said clients are moving from testing AI to using it in daily operations. He said they now expect gains in productivity, trust and measurable outcomes.
“The real challenge is turning AI adoption into meaningful business impact,” he said. He added that success depends on how well firms build AI into everyday work, backed by strong governance and staff who are ready for change.
KPMG said the next phase in Thailand involves moving past single tools and small pilot projects. Companies will need to redesign workflows around AI and decide how people and AI agents work side by side.
Firms will also need to update rules on accountability and prepare their workforce as the technology spreads. KPMG said businesses must decide which tasks stay human-led and which can be supported or automated by AI.
Dhanawat Suthumpun, managing director of Microsoft Thailand and Emerging Markets, said AI in Thailand is entering a new phase. He said the focus is shifting from personal productivity to change across entire organizations.
He said Microsoft is combining Copilot and Agent 365 with KPMG’s industry, governance and transformation skills. The aim is to help companies redesign how work gets done and turn AI use into lasting business value.
What KPMG Is Rolling Out Internally
The wider Copilot rollout comes two years after KPMG first deployed the tool. The firm describes it as a secure enterprise AI platform that supports multiple models and helps protect KPMG data and intellectual property.
Agent 365 will handle how AI agents are deployed, managed, monitored and updated across the global organization. KPMG said this gives it more visibility and control as its use of agents grows.
KPMG in Thailand said its internal rollout, combined with KPMG’s Trusted AI framework, will help it support clients that want to scale AI securely. The firm is working with Microsoft to help clients put AI agents into production.
That work includes linking AI across company systems and workflows to produce measurable results. It also covers deploying agents securely, with central visibility, oversight and control.
KPMG said it will also help clients build governance, risk and compliance frameworks. These include clear ownership of AI tools and management across their full life cycle.
KPMG firms are using Microsoft technology as the base for their global client service platforms. This covers the firm’s advisory, tax and audit businesses.
At the center of that effort is KPMG Workbench, a platform built on Microsoft Foundry. It coordinates multiple AI agents across KPMG’s client service delivery platforms.
