Ringg, a voice AI startup based in India, has raised $10 million in new funding. The money came from Peak XV Partners.
This investment is an extension of Ringg's Series A round. The startup had already raised $5.5 million earlier this year. That brings the total Series A funding to $15.5 million.
Voice remains a top way people in India communicate with businesses. A recent study from Truecaller found that more than 76% of Indian consumers prefer phone calls over other contact methods.
Ringg is trying to take advantage of that preference. The company currently handles 20 million call attempts every month across its client base.
From Text-to-Speech to Voice Agents
Ringg did not start out as a voice agent company. It began as a text-to-speech startup called DesiVocal.
Training speech models from scratch turned out to be costly. So the founders shifted focus and began building voice AI agents for businesses instead.
Indian fintech company Cred became Ringg's first customer. Since then, the startup has added clients including Flipkart, Practo, Groww, and Policybazaar.
Ringg's co-founder Siddharth Tripathi said the company first focused on simple, high-volume tasks. These included outbound calling, lead qualification, and loan collection reminders.
Tripathi said those use cases were not sticky for the business. He explained that they tend to turn into pricing competitions rather than long-term partnerships.
Moving Into Harder Tasks
Because of that, Ringg has moved toward more complex work. This includes booking appointments for healthcare clinics and recovering abandoned online shopping carts.
The startup also handles KYC checks, which stands for "know your customer," for fintech apps. These checks help verify user identity before granting account access.
Tripathi said Ringg's voice agent now works across 1,200 clinics for the healthcare app Practo. It helps patients schedule visits and follow up after appointments.
Phone calls still account for more than 70% of Ringg's business. The company has also started expanding into chat and WhatsApp.
For some clients, including Shell, Ringg automates browser-based support requests too. Tripathi described the company's goal as building a platform focused on outcomes, not just voice technology.
Most of Ringg's customers are located in India. A smaller number are based in the Middle East and the United States.
The startup is not trying to sell directly to companies in the U.S. Instead, it wants to partner with global capability centers located in India that support multinational businesses.
Tripathi said Ringg builds its own speech recognition and generation models. He added that the company would like to eventually manage its full technology stack, including infrastructure.
For now, that remains too expensive. The product currently works by routing tasks to different models depending on what each job requires.
Peak XV principal Rishen Kapoor said Ringg's background as a research lab gives it an advantage. He said this technical depth allows the company to handle harder enterprise tasks.
Kapoor said Ringg can complete higher-value jobs like merchant onboarding and different levels of customer support. He said the company can do this with consistency.
The voice AI space in India includes several other players. These include model makers like Deepgram, ElevenLabs, Cartesia, Sarvam, and Smallest.ai.
Other startups such as Bolna and Blue Machines are working in the same orchestration layer as Ringg. Companies like Gnani and Arrowhead focus mainly on finance-related voice tasks.
Ringg currently employs 40 people. More than 15 of those employees joined within the last three months.
The company is hiring for forward-deployed engineer roles. These positions combine technical skills with product management duties.
Ringg is also looking for researchers focused on lowering the cost of running its voice models. That hiring push follows directly from the new funding round.
