Two sisters have launched a startup that uses artificial intelligence to give dating and relationship advice to young women. The company is called Hot Girl Hotline.
The app was co-founded by Baila Mudgil, a former social media consultant, and her sister Sumrin "Sumi" Mudgil, who studied computer science at Stanford. It is available on iOS and the web.
For decades, women have looked for relationship advice from columnists like "Dear Abby," magazines, friends, and online forums such as Reddit. Hot Girl Hotline aims to bring that kind of conversation into the AI era.
Why the Founders Built the App
The founders say many people already use general chatbots like ChatGPT for personal advice. They believe these conversations should be handled with more care.
ChatGPT has faced a wave of lawsuits over alleged manipulative conversation tactics. Plaintiffs say these tactics contributed to negative mental health effects, including suicide in some cases.
"We're not trying to be an AI companion," Baila said. She explained that companion apps target loneliness, escapism, and boredom, and can create emotional dependency.
Instead, the startup says its advice is grounded in behavioral science. The goal is for users to feel like they are talking with a trusted friend or big sister.
The conversations are often Socratic. The AI asks questions to help users reach their own answers.
"We believe the key to quality advice is not just knowing what to do next; it's understanding why you're doing it," Sumi said.
Safety and Privacy Features
Baila said the app does not replace talking to a human and does not give clinical advice. If a conversation raises concerns, users are referred to resources such as the 988 crisis hotline.
The AI is also designed to know when to end a chat. Rather than asking endless follow-up questions, it encourages users to take action in the real world.
The sisters say some people do not want to post their problems online or share them with friends. Friends may bring their own biases, and users may not want to expose a partner before deciding how to handle an issue.
"It doesn't mean you're replacing your friend. You're just trying to get another perspective," Baila said.
The app tailors its advice to each user's values, goals, identity, and tastes. It runs on a mix of AI models.
User data is encrypted both in transit and at rest. The company says it does not sell user data or train on it, and it follows a zero-data-retention policy with third-party AI models.
Hot Girl Hotline charges $9.99 per month for a subscription. Hundreds of its most active users already pay, and the company may add ads later.
The startup also plans to expand beyond relationship advice into beauty and lifestyle topics.
The New York-based company is currently bootstrapped. It will take part in the Startup Battlefield 200 at TechCrunch Disrupt 2026, held October 13-15 in San Francisco.
