Willow

What Willow Does

Willow is a comprehensive social media management platform designed specifically for B2B service businesses. It combines an intuitive scheduling tool, proprietary AI content generation, and access to dedicated social media coaches to help professionals and teams maintain consistent, high-quality social presence without the typical time drain.

Who It's For

Willow serves service providers in accounting, consulting, legal, HR, IT, real estate, and technology sectors — particularly in the Benelux region and beyond. It's built for busy professionals who need to build their personal or company brand on social media but lack the time or expertise to do it effectively.

Key Features & Capabilities

• AI Content Creation (Willow Create): Generate quarterly personalized content calendars based on your company's expertise, website content, and presentations. Drafts appear ready to review in your calendar.
• Multi-Channel Scheduling: Plan, draft, approve, and publish to all social channels from one unified calendar with optimal posting time recommendations.
• Personal Newsroom & Content Curation: Daily AI-recommended articles and industry news based on your interests, sources, and topics you follow, ensuring you're always first to share relevant content.
• Team Collaboration: Enable employees to build their personal brands by scheduling content directly to their LinkedIn profiles and tagging personal accounts.
• Analytics & Insights: Crystal-clear performance analysis with link tracking to take the guesswork out of social media strategy.
• 1-on-1 Coaching: Access verified social media experts for personalized strategy sessions, brainstorming, and ongoing guidance tailored to your industry.

What Makes It Different

Unlike generic social media tools, Willow combines three elements: sophisticated AI that learns your voice and expertise, industry-specific coaching from marketing professionals, and an interface purpose-built for service firms. It's GDPR compliant with EU servers, and has helped clients achieve results like 85% impression increases and managing 100+ posts per week across dozens of channels. Success stories include lawyers, accountants, recruiters, and consultants who've transformed social media from a burden into a sustainable system.