What It Does

STELLA Automotive AI is a conversational AI platform specifically designed for automotive dealerships to capture every customer interaction and convert them into booked revenue. The system autonomously answers and makes phone calls, sends and replies to text messages, runs outbound campaigns, and books appointments directly into dealership schedulers without human intervention.

Who It's For & The Problem It Solves

STELLA is built for automotive dealerships struggling with missed calls, overwhelmed BDC teams, and recruitment challenges. Dealerships often have existing customer demand but lack the bandwidth to capture every opportunity. STELLA solves this by ensuring every call is answered professionally, every text gets a response, and every booking opportunity is converted—without adding headcount or extending hours.

Key Features & Capabilities

• STELLA Service: Uses defined rules, opcodes, and dealer policies to intelligently book service appointments into your existing scheduler
• STELLA Reception: Answers every inbound call, handles frequently asked questions, and intelligently routes callers to the appropriate employee or department
• STELLA Catalyst: Engages customers through outbound calls, SMS, and email with real-time, personalized conversations that drive appointment bookings
• STELLA Insights: Provides deep visibility into performance metrics and key conversion data
• Multi-channel engagement: Handles voice calls, SMS text messaging, and email communications seamlessly

Typical Workflows & Results

Dealerships report converting 56-70% of booking opportunities into confirmed appointments. The system frees BDC teams from routine call handling, allowing them to focus on complex customer issues and outbound sales activities. One dealer increased outbound sales calls from 0% to over 50% after implementing STELLA.

What Differentiates STELLA

STELLA is purpose-built for automotive dealerships with deep integration into dealer management systems and scheduling tools. Unlike generic AI assistants, it understands automotive-specific workflows, service opcodes, and dealer policies. The system delivers measurable service revenue increases while solving chronic staffing challenges—creating consistent, professional customer experiences that dealerships can't achieve with traditional BDC models alone.