Claygent

What Claygent Does

Claygent is an AI agent platform built specifically for go-to-market (GTM) teams to automate research, lead qualification, and data enrichment workflows. Part of Clay's broader GTM data infrastructure, Claygent enables sales, marketing, and revenue operations teams to deploy custom AI agents that reason over company data, synthesize insights from multiple sources, and execute complex prospecting tasks at scale.

Key Features & Capabilities

• Bespoke Research Agents: Point Claygent at any manual GTM task — company research, lead qualification, signal detection, or finding niche attributes no data provider offers — and receive structured, actionable data • Account Research Agents: Always-on agents that synthesize information from your CRM, data warehouse, Gong calls, and other signals to maintain up-to-date intelligence on your entire book of business • Natural Language Prompting: Describe what you want in plain language, test against real data, and iterate quickly with instant rollback capabilities • Full Observability: Every agent decision includes a complete reasoning trace — no black box mystery. Monitor spend, errors, and performance per agent and per segment across all accounts • Tool Integration: Connect agents to web research tools, document readers, and business context sources to expand their capabilities • Version Control: Changes to prompts update everywhere the agent runs, with centralized management via Claygent Builder

Who It's For & Use Cases

Claygent serves GTM teams at startups, growth companies, and enterprises looking to scale personalized outreach without scaling headcount. Marketing teams use it to build targeted ad audiences, qualify inbound leads, and detect buying signals. Sales teams deploy it for rep prospecting, account research, and personalized email generation. Revenue operations teams leverage it for CRM enrichment, territory planning, and automated lead scoring based on custom criteria like tech stack, growth signals, and org changes.

Integration & Workflow

Claygent operates within Clay's data infrastructure, which centralizes first- and third-party data from 200+ providers. Agents can sync results to LinkedIn, Meta, and Google for ad targeting, feed data into Clay's native sequencer for automated messaging, or push enriched records back to your CRM via reverse ETL. The platform supports API and CLI access for developers, plus integrations with major GTM tools.

What Sets It Apart

Unlike generic AI assistants or single-purpose enrichment tools, Claygent provides full transparency into agent reasoning, remembers context across runs, and lets you build domain-specific agents trained on your GTM playbook. With over 5 billion agent runs completed, it's proven infrastructure for teams that need reliable, explainable AI automation for complex go-to-market workflows.